How i work

I don’t work with one-size-fits-all programmes.
I work with leaders at moments where clarity, choice and progress matter.

Depending on the situation, that can take different forms:
working independently with thinking tools, a year-long strategic sounding board, or a focused intervention when decisions can’t wait.

This is how that shows up in practice.

what makes us different

Not Products. Decisions that matter.

Business Scan

One challenge. Sharp diagnosis.

Real clarity.

Most companies don’t lack ideas. They lack clarity on what’s actually causing the problem.

Like a doctor who takes an X-ray before treating, I make visible what’s really going on in 60 focused minutes.

What we cover

Where the real bottleneck is, not just the symptoms.

Where energy and margin are leaking.

Which decisions are being avoided and why.

What needs to stop for things to move forward

For whom

Founders, managers and CEOs who know something isn’t working and want a straight answer, not a process.

Investment

€350

60 minutes

Includes a short written summary of findings and a concrete recommendation.

A strategic partnership

For leaders who want a sharp outside perspective over time.

This is my core offer.

A focused 1-to-1 partnership over 12 months, built around the decisions that matter most.

What this looks like

6 or 9 half-day working sessions per year .

Structured around your actual strategic challenges : growth, go-to-market, pricing, people or structure.

A clear outside perspective when decisions have real consequences.

What this is NOT

Not coaching. Not a programme. Not a subscription.

A finite, focused engagement with a clear beginning and end.

How it starts

Every partnership starts with a Business X-Ray.

Because without a clear diagnosis, it’s just talking.

What you get

Sharp questions that cut through the noise.

A structured approach to decisions that stick.

An honest and experienced outside view even when it’s uncomfortable.

Better commercial outcomes.

Not a theorie, but real and hands-on help.

Investment

€8,000 – €12,500

Transparent. No “price on request.”

Decisions Sessions: When things need to move

Focused interventions for concrete decisions

Some situations don’t need a long trajectory.
They need clarity, the right people in the room and a decision.

Short, time-boxed interventions designed to create movement.

We use the Apricots Strategic Levers Model to pinpoint where your business is leaking or stuck.
From there, we move straight to decisions — on revenue, margins and priorities.

Investement indication
Most decisions in SMEs are resolved in a single focused day.
In more complex environments, we extend to 2–3 days to align stakeholders and land decisions properly.

€2,000 per day

Get in touch when something needs to move

A final note

You won’t find a long service list here.
That’s intentional.

My work is selective and context-driven.
What matters is not choosing a product, but choosing the right moment to intervene.

Human, not performative

I’ve carried CEO responsibility. I’ve hired and let people go. I’ve made profit-driven decisions and lived with the consequences.

I don’t show up to impress or perform. I show up as someone who has been there.
If I can help you see things more clearly, I’m glad to do so. No ego involved.

Accepting help can be an eye-opener. It was for me.

Calm, focused collaboration

I’ve been through hard business days and decisions myself.
What helped me most was having a mentor who helped me step back, slow down and think clearly when pressure was high.

That experience shapes how I work today.
No false urgency. No noise. Just calm focus, so real decisions can be made and carried.