How i work

I don’t work with one-size-fits-all programmes.
I work with leaders at moments where clarity, choice and progress matter.

Depending on the situation, that can take different forms:
working independently with thinking tools, a year-long strategic sounding board, or a focused intervention when decisions can’t wait.

See below how that shows up in practice.

what makes us different

Not Products. Decisions that matter.

Business Scan

One challenge. Sharp diagnosis.

Real clarity.

Most companies don’t lack ideas. They lack clarity on what’s actually causing the problem.

Like a doctor who takes an X-ray before treating, I make visible what’s really going on in 60 focused minutes.

What we cover

Where the real bottleneck is, not just the symptoms.

Where energy and margin are leaking.

Which decisions are being avoided and why.

What needs to stop for things to move forward

For whom

Founders, managers and CEOs who know something isn’t working and want a straight answer, not a process.

Investment

€350

60 minutes

Includes a short written summary of findings and a concrete recommendation.

A strategic partnership

For leaders who want a sharp outside perspective over time.

This is my core offer.

A focused 1-to-1 partnership over 12 months, built around the decisions that matter most.

What this looks like

6 or 9 half-day working sessions per year .

Structured around your actual strategic challenges : growth, go-to-market, pricing, people or structure.

A clear outside perspective when decisions have real consequences.

What this is NOT

Not coaching. Not a programme. Not a subscription.

A finite, focused engagement with a clear beginning and end.

How it starts

Every partnership starts with a Business X-Ray.

Because without a clear diagnosis, it’s just talking.

What you get

Sharp questions that cut through the noise.

A structured approach to decisions that stick.

An honest and experienced outside view even when it’s uncomfortable.

Better commercial outcomes.

Not a theorie, but real and hands-on help.

Investment

€8,000 – €12,500

Transparent. No “price on request.”

Business Turnaround & Transformation

When revenue isn’t the problem, but performance is.

I work with mid-sized companies where margins are under pressure, complexity has grown, commercial performance is slipping or the organisation is no longer delivering what the business needs.

I go beyond symptoms.

We look at where value is created and where it is being lost: profitability, customer and product mix, pricing, cost-to-serve, commercial structures, processes, organisation and execution.

The objective is not another strategy exercise. It is to make the choices that improve performance and turn them into a transformation plan that can actually be executed.

Depending on the situation, I can work alongside the CEO and management team as a strategic advisor, or take a more active role in driving the transformation.

Typical situations

Revenue is growing, but profitability isn’t following
Margins are under structural pressure
Complexity and cost have grown faster than the business
Commercial structures or processes no longer fit the strategy
Management knows change is needed, but priorities aren’t clear
A strategy exists, but execution keeps stalling

Engagement

Turnaround and transformation assignments are tailored to the situation, from an initial business performance diagnosis to several months of hands-on transformation support.

Get in touch when the numbers tell you something needs to change.

A final note

You won’t find a long service list here.
That’s intentional.

My work is selective and context-driven.
What matters is not choosing a product, but choosing the right moment to intervene.

Human, not performative

I’ve carried CEO responsibility. I’ve hired and let people go. I’ve made profit-driven decisions and lived with the consequences.

I don’t show up to impress or perform. I show up as someone who has been there.
If I can help you see things more clearly, I’m glad to do so. No ego involved.

Accepting help can be an eye-opener. It was for me.

Calm, focused collaboration

I’ve been through hard business days and decisions myself.
What helped me most was having a mentor who helped me step back, slow down and think clearly when pressure was high.

That experience shapes how I work today.
No false urgency. No noise. Just calm focus, so real decisions can be made and carried.