Clarity for leaders when decisions matter. Together we turn vision into value.
I’m Inge Laureyns, founder of The Quest for Apricots.
The name comes from my time at Innocent Drinks.
Apricots were my favourite fruit — and the hardest to work with. Fragile, inconsistent, difficult to source.
If you could make fresh smoothies with the best apricots work, you could make anything work.
That idea stayed with me.
After years in CEO and senior leadership roles, I learned how lonely leadership can be.
You attend conferences, listen to smart people — and then you’re back at your desk, making it all happen. Mostly on your own.
And when things go wrong, it’s not the ideas that are questioned.
It’s the decisions.
And whether you were prepared.
This Quest started from that realisation.
Not to give advice from the sidelines, but to be the partner I often wished I had when decisions mattered and the responsibility was real.
Because not everything can be prevented.
But you can make sure you’re not explaining afterwards why nothing was done.
Most leaders don’t struggle with ideas.
They struggle with choosing.
I work with founders, managers and board-level leaders when clarity is needed, traction is slipping, or a strategic push is required.
No fluff. No inflated egos. Just sharp thinking, honest conversations and real progress — built together.
“When we grow, we keep circling the same choices — and nothing really moves.” I help leaders cut through the noise and decide what actually matters now.
“I carry the responsibility, but I would like a safe honest place to think outloud with hesitation. Like dancing without anyone watching.” A sharp outside perspective for moments where decisions are complex, sensitive or unclear.
“We keep going in circles, we are doing it all and execution is a mess.” Short, focused sessions where we bring the right people together and make real decisions. No slides. No theory. Just clarity.
“We have good people, but decisions get stuck, take too long, are not moving forward.” I help clarify roles, ownership and structure so decisions actually move and land in execution.
