Business growth does not happen by accident

I bring clarity to commercial decisions, sharpen structures and make sure things actually move

from pricing to go-to-market to team alignment.

about us

From Start to Finish

I’m Inge Laureyns, founder of Apricots Agency.

Twenty years in FMCG, industry, retail and construction, in companies where growth stalled, margins were under pressure or leadership needed to land.

I combine strategic thinking with a sharp eye for what actually happens on the floor. Pricing, go-to-market, sales structures, commercial processes; not models, but levers that need to work in reality.

I work equally well with a shareholder, a management committee and a sales team chasing targets.

No fluff. No thick reports. Just clarity and execution.

Ways I support leaders

No Standard advice

No noise. Just decisions.
Available as focused decision formats or ongoing support.
No generic frameworks. No thick reports.
Just clear thinking when it matters.

Growth & decisions

“When we grow, we keep circling the same choices — and nothing really moves.” I help leaders cut through the noise and decide what actually matters now.

For leaders who carry the weight

“I carry the responsibility, but I would like a safe honest place to think outloud with hesitation. Like dancing without anyone watching.” A sharp outside perspective for moments where decisions are complex, sensitive or unclear.

Decision sessions

“We keep going in circles, we are doing it all and execution is a mess.” Short, focused sessions where we bring the right people together and make real decisions. No slides. No theory. Just clarity.

Team structure

“We have good people, but decisions get stuck, take too long, are not moving forward.” I help clarify roles, ownership and structure so decisions actually move and land in execution.

GET INSPIRED

Featured work

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Client feedback

don’t just take our word for it

Younic did an outstanding job redesigning our site and producing our latest campaign. The results are jaw-dropping! A truly phenomenal team of experts.

Marketing is both an art and a science, and Younic is a master from both sides. Without their help, our marketing campaigns could not have reached the levels we have seen.

Talk about a full-service experience. Younic was a professional partner from day one. They understood our company’s vision and led an amazing rebranding project for us.