How i work

I don’t work with one-size-fits-all programmes.
I work with leaders at moments where clarity, choice and progress matter.

Depending on the situation, that can take different forms:
working independently with thinking tools, a year-long strategic sounding board, or a focused intervention when decisions can’t wait.

This is how that shows up in practice.

what makes us different

Not Products. Decisions that matter.

Business X-Ray

For leaders where everything runs — but nothing really lands.

Most businesses keep moving.

There’s activity, there are ideas, there’s a team.

But somewhere, you know it and feel it, things get stuck without always knowing exactly where.

Like a doctor who takes an X-ray before treating,

I make visible what’s actually going on.

Just 1 challenge.

Not where it hurts. But what’s causing it.

What we make visible

Where it’s actually stuck

Where energy and profit are leaking

Which decisions are being avoided

What needs to stop to move forward again

For whom

Founders, managers and CEOs who feel things are moving, but not progressing the way they should.

What this is (and isn’t)

This is not an intake.

Not a sales call.

Not a theory session.

This is a sharp, focused intervention for 1 challenge

and you leave with clarity.

Price €75 — 30 minutes

Spots are limited each week.

12-month mentoring: A strategic sounding board

For leaders who don’t want to carry decisions alone

This is my core offer.
A 1-to-1 human led strategic journey spread over 12 months.

It is not about sessions.
It is about decision quality over time.

What this looks like
6 or 9 half day strategic conversations in a year
Space to think, challenge assumptions and sharpen choices
Support when decisions affect growth, go-to-market, people or structure

What this is not
No coaching
No programme and no big theorie
No subscription model

This is a finite, focused journey with a clear beginning and end.

How it starts

It starts with a Business X-Ray, because without clarity, it is only talking.

What you get
Sharp questioning.
Clear structure.
Honest reflection.
Better decisions when they matter most to turn vison into value.

Price
€8,000 – €12,500
Transparent. No “price on request”.

Request a conversation.
(Only when timing and responsibility are right.)

Decisions Sessions: When things need to move

Focused interventions for concrete decisions

Some situations don’t need a long trajectory.
They need clarity, the right people in the room and a decision.

Short, time-boxed interventions designed to create movement.

We use the Apricots Strategic Levers Model to pinpoint where your business is leaking or stuck.
From there, we move straight to decisions — on revenue, margins and priorities.

Investement indication
Most decisions in SMEs are resolved in a single focused day.
In more complex environments, we extend to 2–3 days to align stakeholders and land decisions properly.

€2,000 per day

Get in touch when something needs to move

A final note

You won’t find a long service list here.
That’s intentional.

My work is selective and context-driven.
What matters is not choosing a product, but choosing the right moment to intervene.

Human, not performative

I’ve carried CEO responsibility. I’ve hired and let people go. I’ve made profit-driven decisions and lived with the consequences.

I don’t show up to impress or perform. I show up as someone who has been there.
If I can help you see things more clearly, I’m glad to do so. No ego involved.

Accepting help can be an eye-opener. It was for me.

Calm, focused collaboration

I’ve been through hard business days and decisions myself.
What helped me most was having a mentor who helped me step back, slow down and think clearly when pressure was high.

That experience shapes how I work today.
No false urgency. No noise. Just calm focus, so real decisions can be made and carried.